Tasked with creating the first awareness spot for the Southwest Rapid Rewards Card from Chase, we needed a concept that would balance the broader brand campaign “Big Flex” with a strong presence for the card. The clients immediately gravitated toward the BFF energy from Kadie and Sadie, starting what may become recurring characters who love to earn points–on everything!
As the social agency of record for AT&T, a key partnership we were tasked to promote was that with the NBA. Limited by usage rights, we created a campaign based around personal stories and continuing on the themes of AT&T’s Codes of Culture outdoor campaign, rooted in representing city pride. Utilizing hoop star Maxwell Pearce, we profiled some of the nation’s most storied street ball scenes.
As the social agency of record for AT&T, part of our work included producing assets onsite to push live during sponsorship events for organic and paid content. Events included: NBA All-Star weekend in Chicago, Essence Festival in New Orleans and Intel Extreme Masters (IEM) in Chicago.
A giant in the QSR space, Panda Express continues to innovate and evolve. In 2016/2017, they sought to revamp their social footprint. In my role as creative lead for social media programs, we developed a style guide for creative content, redefined strategic goals for posts and saw engagements and audience grow across all channels.
As part of AT&T's sponsorship of the WNBA, we had the chance to shoot some content with two of it's biggest stars: Chiney Ogwumike and Liz Cambage.
Website redesign for Shakey's® Pizza USA. After evaluating page traffic and site usage, the previous site content was streamlined and the design focused on a mobile first approach.
Brand identity development for a artisanal food and craft market.
Identity design and print ad campaigns for 2012, 2013 and 2014. Art direction and copywriting.
E-commerce platform for monthly chocolate subscription. Art direction, food styling and web design.
Shakey's campaigns are integrated across digital and social platforms.
Los Angeles focused brand awareness campaign.
Wine label design for Semler line.
Print collateral design (brochures, maps, postcards)
Brand strategy, art direction of photography, point of sale, broadcast, online ad campaigns and franchise materials.
